Manitoba Metis Federation launches "Path to Success" campaign

August 21, 2013

The Manitoba Metis Federation's Metis Employment & Training (MET) department has launched a unique advertising campaign focused on engaging interested Metis, Inuit and Nonstatus clients and recruiting them into employment positions with industry partners who handle the management, training and potential streamlining of recruits into union positions.

The 'Path to Success' campaign runs for 4 weeks on local radio, info-videos, newsprint ads, bus ads and through social media networks. It began on August 19, 2013.

The recruitment programs operate through funds provided under Metis Employment & Training through Human Resources and Skills Development Canada. Partnerships are a major focus of the MET Agreement, and the MMF has always seen partnerships and strategic planning as central to ensuring the best possible outcome for its clients.

The MMF's partnerships are formed with private industry, government, non-profit organizations, and educational institutions, as well as internal departments, to combine resources and establish links to meaningful employment. These are developed and managed either through the MMF Home Office or, when regional in scope, through one or more of the MMF's seven regional offices.

Partnerships are primarily designed to answer labour market needs and enhance client employability. These can be seen in a variety of program types, including project-based training, targeted wage subsidy, job opportunity subsidy, job creation, and apprenticeship programs.

For more information, visit the new MET site at

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